Europe is building its own Visa. Here's why that matters for anyone selling to EU customers.
EPI (European Payments Initiative) covers 13 countries now. Once it hits checkout pages, your Stripe-first stack may quietly exclude 200M+ EU buyers who prefer
Most SaaS teams obsess over AI outbound — but if your checkout runs on Stripe alone, EPI's expansion across 13 EU countries could silently kill your EU conversions before a single AI SDR closes the deal. Payment stack is the new GTM moat. Is yours ready? #EPIPayments #SaaSGTM
