Building a world that competes on the value of the product
Grinda AI is a team redefining the limits of sales, marketing, and data with AI agents. We're proving — on ourselves — how a small team can do big things.
Tearing down the walls that block Korean companies from going global
Countless Korean SMEs have outstanding technology and proven products. But one overseas sales hire costs around 50 million won a year, and selling to 17 countries would take 17 people. Large corporations solve this with overseas subsidiaries — for SMEs, going global has long been out of reach. Grinda AI questioned this unfair reality and started in Daejeon in 2023, with one goal: to prove, through product, that an AI agent can replace an entire overseas sales team. Our goal is simple — a world where products compete on value, not on company size. Grinda AI is bringing that world closer.
How we work
Four principles that move Grinda.
Small team, big leverage
With AI agents, one person does the work of a team. Instead of adding headcount, we go further with automation.
We speak in proof
We prove with PoCs and data, not claims. Our customers' real outcomes are our language.
Global from day one
17 languages and 18 markets are our default. Borders are no barrier in front of a product's value.
We own it to the end
From adoption assessment to embedding it in daily operations, we stay until customers hold the results in their hands.
The people behind Grinda
Sales, product, design, and data move as one team.
Hojin Kang
CEOFounder of Grinda AI, proving through product the hypothesis that an AI agent can replace an entire overseas sales team.
Product · Engineering
The people who design and build the AI agents and automation pipelines — turning buyer discovery, outreach, and analysis into real products.
AI · Data
Researching the 17-language models and data pipelines, experimenting relentlessly for more accurate discovery and response.
Growth · Operations
Owning customer adoption and outcomes — the front line connecting sales, CS, and content at Grinda.
We're looking for people to build with
We welcome those who want to join the journey of rewriting how work is done with AI — and customers ready to grow with Grinda.